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Web Survey Bibliography

Title Is The Internet The Future Of Market Research In Europe?
Author Oxley, M.
Year 2001
Access date 29.05.2004
Abstract Andy Grove, Chairman of Intel said, "In five years' time all companies will be internet companies, or they won't be companies at all". Given that the market research industry is part of the information economy, surely it will be more heavily impacted by this transformation than most? In this session, Martin will provide a prognosis for the future of internet research based on the attitudes, experiences and opinions of buyers of research within the FMCG sector in Europe. He will also provide an insight into the dynamics involved in the decision to adopt interactive research.
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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